Bentley Defies Cost of Living Crisis with Record Sales
Amidst a challenging cost of living crisis, Bentley, the prestigious luxury carmaker with a heritage dating back to 1919, has proven its mettle by achieving record-breaking sales. Despite the uncertainties of the past year, the Crewe-based company delivered an impressive 15,174 cars in 2022, marking a remarkable 4% increase from the previous year.
The surge in sales can be attributed to soaring demand across the Americas, Europe, and the Asia Pacific region. Additionally, the introduction of captivating new models and personalized cars further fueled the brand’s success.
Adrian Hallmark, the chief executive of Bentley, lauded the company’s remarkable resilience in navigating through challenging times, hailing the achievement as their third consecutive year of record sales. He emphasized the positive response garnered by their hybrid models, with the Flying Spur joining the esteemed Bentayga last year. Bentley’s innovative approach has positioned them at the forefront of the luxury sector, showcasing their commitment to embracing the future of automotive excellence.
In tandem with Bentley’s success, Rolls-Royce, another esteemed luxury carmaker, also celebrated a milestone of their own. Announcing an all-time high of 6,021 cars delivered in the same year, the luxury automotive industry demonstrated its enduring appeal and unwavering ability to thrive in the face of adversity.
Both Bentley and Rolls-Royce’s accomplishments serve as a testament to the enduring allure of luxury cars and the unwavering commitment to craftsmanship and innovation in the automotive world. Despite the cost of living crisis, these iconic brands continue to redefine excellence and set new benchmarks in the realm of luxury driving.
